Which of the following is NOT a form of direct response marketing?

Direct response marketing involves strategies that enable businesses to communicate directly with consumers to elicit an immediate response or action. The correct choice highlights a method that does not fit within this definition.

A sign in an insurer's office does not prompt an immediate response from the consumer in the same way that email campaigns, telemarketing calls, and direct mail flyers do. Instead, a sign is a static form of advertising that provides information but does not directly engage the customer or encourage them to take action. This contrasts with direct response methods, which are designed to solicit a specific action, such as calling a phone number, responding to an email, or returning a mail flyer.

Email campaigns, telemarketing calls, and direct mail flyers all aim to generate a direct response from the consumer, whether it be making a purchase, requesting more information, or engaging with the company's offerings in a proactive manner. Therefore, the sign in an insurer's office stands out as the option that does not embody the principles of direct response marketing.