A sales campaign that aims for responses through phone or mail is known as what?

The correct identification of the term for a sales campaign that seeks to elicit responses through phone or mail is direct response. This approach is characterized by its focus on prompting immediate action or feedback from potential customers. Direct response marketing typically utilizes various forms of media, such as letters, postcards, and advertisements that include explicit calls to action, encouraging recipients to respond directly to the company.

This strategy is particularly effective in allowing businesses to measure the response rates and effectiveness of their campaigns, as it directly connects marketing efforts with sales outcomes. For instance, a company might send out a mailer with a coupon, inviting recipients to call or visit a website to redeem the offer, thus driving engagement and generating leads in real-time.

Other options do not accurately describe this type of campaign. Indirect sales generally refer to strategies that rely on intermediaries or channels rather than direct communication with consumers. Client-driven sales focus on a more personalized sales approach or consultative selling, often involving relationship-building rather than mass outreach. Network marketing revolves around building a network of distributors who sell products largely through personal relationships, emphasizing word-of-mouth rather than direct, immediate communication en masse.